Mr Jones the Baker

Mr Fred Jones, the baker wants to expand his business and sell over the Internet rather than just to people passing his shop. Mr Jones sells not only fresh bread but bakes wonderful cakes and he also wants to make handmade sweets.

Firstly he buys a domain name: jonesbakers.co.uk

He then sets up 5 different email addresses:

  • fred@jonesbakers.co.uk
  • sales@jonesbakers.co.uk
  • cakes@jonesbakers.co.uk
  • sweets@jonesbakers.co.uk
  • admin@jonesbakers.co.uk

Now Mr Jones buys 20MB of Web space and we create 20 pages of text, images etc for him to show his wares and produce to the world. His web address is www.jonesbakers.co.uk.

He needs people to pay and order from him so he sets up a credit card facility so he receives orders and sales from his customers and the money goes directly into Mr Jones bank account and he receives confirmation in seconds by email that £x is in his account and Mrs Smith of Anytown wants a special birthday cake which she will collect on Friday.

Mr Jones is very pleased with this business, that one order had paid for his domain name, Web space and email facility for the whole year!

The next day Mr Jones gets an enquiry from America where a customer wants to buy some hand made English sweets for her children. Mr Jones doesn't understand how she found him but assumes she put 'English sweets' in her search engine and found his Web site.

Mr Jones has a great idea, he decides to register some more domain names so people can find him easily, and he can 'catch' more hits.

He registers:

  • Englishsweets.co.uk
  • Englishcakes.co.uk
  • Partycakes.co.uk
  • Birthdaycakes.co.uk
  • Handmadesweets.co.uk

By using a Web forwarding facility all these new domain names point to Mr Jones Web site www.jonesbakers.co.uk and suddenly 24/7 he is getting orders from all over the place!

He works very hard and is making lots of sales, he realises he can close his high street shop, and move to an out of town cheap bakery unit and supply the orders he is getting.

Mr Jones saves a fortune on rent, has lots of orders and sales and makes loads of 'dough' he thinks his Web site takes the biscuit, now he can have his cake and eat it!

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